Friday, February 12, 2010
Is the Taste of Bird Rock event too successful?
The Taste of Bird Rock has become so successful that the Bird Rock Community Council (BRCC) is considering suspending the fund-raiser this year in an effort to tone down the party. “The good news is that the Taste of Bird Rock is wildly successful,” said BRCC President Joe Parker at the group’s Feb. 2 meeting. “The bad news is that it is wildly successful.”
This neighborhood party is family oriented and offers many fun-filled activities. At this fundraising event, attendees have enjoyed various bands as they stroll La Jolla Boulevard sampling food specialties from nearby restaurants and receiving discounts to local merchants.
Police have taken note of the increased foot traffic and drinking, and informed the BRCC that it needs to step up its security and traffic control, measures that would also spike the costs to run the event, Parker said.
“The goal is to interface residents with merchants and to raise funds,” Parker said. “When you have to fence off areas, the costs escalate and it becomes counterproductive.”
The Taste of Bird Rock, typically held in July, started in 2002 to promote area restaurants and continued as a fund-raiser for Bird Rock Elementary School.